Currently serving as the Principal Product Design Architect at Roblox, where I’ve made fundamental impact spanning design systems, branding, social identity, creation tools, and digital communication to create a thriving platform for 65M+ daily active users.
With over 15 years of experience in delivering impactful and compelling products that resonate with a global audience, I’ve honed a passion for storytelling derived from a holistic balance of technology, business needs, user empathy, and systems thinking.
Even in my 5-to-9, you still might find me crafting narratives—whether through sketching a new zine, catching up on internet creepypasta or postmodern literature, or conquering gaming questlines (both video and board). ❍
Gucci
Kim Kardashian
Lil Nas X
Twenty One Pilots
Alo Yoga
Royal Blood
British Fashion Council
Webby Award Winner & Honoree
Advertising, Media & PR, Branded Content, Viral Marketing
Webby Award Nominated
Metaverse, Immersive & Virtual, Fashion & Retail
MTV VMA Nominated
Best Metaverse Performance
Patent
System and method for increasing clarity and expressiveness in network communications