• san francisco & bay area

    Phylissa Li
    award-winning multidisciplinary designer
    Designer        & Artist
    take a look?
    Yes
  • san francisco & bay area

    Phylissa Li
    award-winning multidisciplinary designer
    Designer        & Artist
    take a look?
    Yes
  • san francisco & bay area

    Phylissa Li
    award-winning multidisciplinary designer
    Designer        & Artist
    take a look?
    Yes
About Phylissa

Currently serving as the Principal Product Design Architect at Roblox, where I’ve made fundamental impact spanning design systems, branding, social identity, creation tools, and digital communication to create a thriving platform for 65M+ daily active users.

With over 15 years of experience in delivering impactful and compelling products that resonate with a global audience, I’ve honed a passion for storytelling derived from a holistic balance of technology, business needs, user empathy, and systems thinking.

Even in my 5-to-9, you still might find me crafting narratives—whether through sketching a new zine, catching up on internet creepypasta or postmodern literature, or conquering gaming questlines (both video and board). ❍

Past Collaborations

Gucci

Kim Kardashian

Lil Nas X

Twenty One Pilots

Alo Yoga

Royal Blood

British Fashion Council

Awards & Patents

Webby Award Winner & Honoree
Advertising, Media & PR, Branded Content, Viral Marketing

Webby Award Nominated
Metaverse, Immersive & Virtual, Fashion & Retail

MTV VMA Nominated
Best Metaverse Performance

Patent
System and method for increasing clarity and expressiveness in network communications